Highlight your offers!
Have you noticed that an increasing number of retailers, even discount chains, are putting thought and effort into how they use light in their stores to more effectively highlight their offers? Blanketing stores with overbearing lighting, once widely practiced, is now fading. See for yourself next time you’re in a store!
FIVE BASICS TO KEEP IN MIND WHEN WORKING WITH LIGHTING IN RETAIL
– Lighting is an effective means of drawing people into a store or department.
– Product launch, sale, or event? Highlight the product!
– Lighting that causes glare does more harm than good.
– It’s always worth doing a walkthrough of the store at least once a day to check for misdirected or excessive lighting.