8 simple tips for improving your store’s lighting
There’s a few simple ways to improve your store’s lighting and make customers want to stay and return.
- Mind where you aim it – avoid creating glare for customers and workers
- Plan your lighting so that it makes a difference where it matters
- Your lighting should fit your retail concept but also the brand
- Having plenty of light at the entrance draws people in
- Maintain your equipment – broken or failing lamps give a bad impression
- Choose lamps that bring out the right colours – people might feel misled otherwise
- Choose energy-efficient lights like LED
- Don’t forget the lighting you use in your display windows
