Simple tricks you can use to improve sales
There are simple tricks you can use to improve sales – basic approaches that will have an impact on your bottom line.
- Assess your in-store lighting – is it meeting your current needs, or have circumstances changed since opening day? Lighting is a crucial tool for product display, and has a big impact on how a store is experienced.
- Put on your thinking cap and observe your customers closely – their movements, patterns and choices. Identify locations that seem neglected, and figure out why. You’re paying for the premises; make full use of every inch of it.
- Communicate with your customers. No need for a personal guide for each visitor – just try to enable their self-reliance with common-sense product placement, clear signage, and a layout navigable without a GPS.
- Be consistent. E-commerce is steadily growing. Ensure that the brand experience you offer is the same, online or offline. This strengthens your brand credibility, and encourages a mixed online/offline customer base.