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Contrast and shadow play

Most retailers are careful to light their deals or promotions in ways that make them distinct. The “flat” approach to in-store lighting – as an afterthought; diffuse, direct, technically adequate, but never interesting – is fading. Retailers are increasingly using light in a different way: with restraint.

Light and shadow create exciting contrasts when used well. Shadows help us perceive shapes and depth; light draws our attention.

By angling a source of light, the shadows it casts can profoundly change how a space is experienced.

In practice, this use of contrasts results in customer behaviors changing, with increased attention to and interaction with the locations or features you choose to highlight.

Want to know more?

Contact our Sales Manager, Sebastian Pålsson and he'll tell you more.