5 tips for customer satisfaction

• Ensure your brand expression is consistent – everything should line up, wherever the customer encounters you, online or offline.
• Loyalty is a success factor. Even if you didn’t make the sale today, make sure the customer leaves the store satisfied and with a lasting impression – perhaps they feel better informed now than when they entered?
• Offer something new regularly. If your store seems static and stale, customer interest will likely dwindle.
• Use clear signage – frustrated customers are by definition not satisfied!
• Plan your lighting carefully – never neglect it. It’s a key way to set the mood in a store, and to highlight a campaign or product category. Using variations in lighting to make areas distinct can make the layout easier to navigate.