Bra och tydlig skyltning underlättar både för butikspersonal och kunder.

5 tips for customer satisfaction

  • Ensure your brand expression is consistent – everything should line up, wherever the customer encounters you, online or offline.
  • Loyalty is a success factor. Even if you didn’t make the sale today, make sure the customer leaves the store satisfied and with a lasting impression – perhaps they feel better informed now than when they entered?
  • Offer something new regularly. If your store seems static and stale, customer interest will likely dwindle.
  • Use clear signage – frustrated customers are by definition not satisfied!
  • Plan your lighting carefully – never neglect it. It’s a key way to set the mood in a store, and to highlight a campaign or product category. Using variations in lighting to make areas distinct can make the layout easier to navigate.


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