Catching their eye – the window display
People notice change
“…but that’s a lot of work, right?”
Not always! In the past, professional display designers might’ve been used, but nowadays it’s easier than ever to help staff create an attractive shopfront and be creative. We often hear from our customers how easy and flexible it is to arrange or adjust signage and lighting once we’ve done our work. Read more about our products – perhaps you’ll be inspired too?
A hot tip!
Light is a powerful tool for creating a stand-out atmosphere and drawing attention. One good rule of thumb for mannequins is that the light should be at a 45-degree angle, a technique long used for stage-lighting. This creates good contrasts between light and shadow.