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Physical stores will be relevant for decades to come

The future of the brick-and-mortar store is a hotly debated topic within retail. We believe physical stores will be relevant for decades to come, but there’s no doubt a transformation is underway. Whatever lies ahead, the following will be as true then as it is now.


  • Customers are increasingly pressed for time, and retailers are in direct competition with their other interests and hobbies.
  • Customers demand constant improvement – shopping should be an experience in and of itself.
  • Competing on price alone doesn’t cut it.
  • Retailers need to cultivate a close and personal relationship with their customers.
  • A store should be customer-friendly – searching, deciding, and purchasing must be as frictionless as possible.
  • Retailers must ensure their brands are expressed consistently, whether it’s online or in-person.


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