Sound
Music is the language of emotions and a tool that can be used to form emotional bonds with customers and thus increase working capital. International studies show that brands that use music that fits their brand profiles have a 96% greater chance of being remembered than other brands.
THE IMPORTANCE OF MUSIC
Only the cellphone and the internet beat music
The results of studies show that the internet and cellphones alone are more difficult to do without than music and that music is more difficult to do without than sports, movies and newspapers, among other things.
BRANDING
Half of 16-24 year olds stay longer
International studies show that brands that use music that fits their brand profiles have a 96% greater chance of being remembered than other brands. The results from this survey also show that music is an important factor for businesses in public environments, above all, music makes the customer come back but also stay longer, recommend the business to others and buy more.
BRANDING
Define your brands sound
Music and sound is an effective and powerful communication tool. The music you play should have a clear profile that rhymes with the experience you want to create; What associations do you want your customers to get out of the music you play, what emotions do you want to evoke, how do you want to reflect your business in the music you play?
THINK ABOUT
Think about who the music will be played for
Is it the brand manager’s interest in a clear music profile and brand experience, is it the staff’s interest in variety or is it the customer’s taste preferences that should be satisfied? There’s no right or wrong, but it’s important to think about who the music is being played for and why.
THE RIGHT SOUND
Test music and volume regularly
The volume is perceived as absolutely most important, then that the music matches the profile of the store, restaurant, hotel, office.
Mixer amplifier
4 speakers White/Black
1x100m Fire rated speaker cable
Connection cable, external audio source (checkout computer, iPad)
Emergency call reduction circuit
Mixer amplifier
10 speakers White/Black
2x100m Fire rated speaker cable
Connection cable, external audio source (checkout computer, iPad)
Emergency call reduction circuit
Mixer amplifier
Power amp
26 speakers White/Black
2x200m Fire rated speaker cable
Connection cable, external audio source (checkout computer, iPad)
Emergency call reduction circuit
Mixer amplifier
Power amp
64 speakers White/Black
2x300m Fire rated speaker cable
Connection cable, external audio source (checkout computer, iPad)
Emergency call reduction circuit
Optional
Announcement table-microphone
Lockable wall rack
External Bluetooth connection
Optional
Announcement table-microphone
Lockable wall rack
External Bluetooth connection
Plugin card to “Soundtrack your brand”
Optional
Announcement table-microphone
Lockable wall rack
External Bluetooth connection
Plugin card to “Soundtrack your brand”
Optional
Announcement table-microphone
Lockable wall rack
External Bluetooth connection
Plugin card to “Soundtrack your brand”
Mixer amplifier
4 speakers White/Black
1x100m Fire rated speaker cable
Connection cable, external audio source (checkout computer, iPad)
Emergency call reduction circuit
Optional
Announcement table-microphone
Lockable wall rack
External Bluetooth connection
Mixer amplifier
10 speakers White/Black
2x100m Fire rated speaker cable
Connection cable, external audio source (checkout computer, iPad)
Emergency call reduction circuit
Optional
Announcement table-microphone
Lockable wall rack
External Bluetooth connection
Plugin card to “Soundtrack your brand”
Mixer amplifier
Power amp
26 speakers White/Black
2x200m Fire rated speaker cable
Connection cable, external audio source (checkout computer, iPad)
Emergency call reduction circuit
Optional
Announcement table-microphone
Lockable wall rack
External Bluetooth connection
Plugin card to “Soundtrack your brand”
Mixer amplifier
Power amp
64 speakers White/Black
2x300m Fire rated speaker cable
Connection cable, external audio source (checkout computer, iPad)
Emergency call reduction circuit
Optional
Announcement table-microphone
Lockable wall rack
External Bluetooth connection
Plugin card to “Soundtrack your brand”
REFERENCES
