What makes a great store?

At Tego, we’ve thought a great deal about what makes a great store. Over more than 30 years of working in the field, we’ve learned why some stores outperform others – and why customers spend more time in some, and less in others.

Details vs. context

At Tego we know that inspiring shoppers is key for creating a lasting customer experience. Our products accomplish this – but experience and knowledge is needed to achieve the best result.

We wrote the book on it

We couldn’t find a book on this – so we wrote it ourselves. It explains in practical terms the theories our designers use, from a retail perspective – how customer behaviour is affected and influenced by light, space, sound, and more. Skilled use of these can have a big impact.

Did you know that…?

  • Studies have shown that people buy more German wine when German music is played, and French wines when French tunes are used.
  • People like it when they feel the places they frequent know and recognize their needs and wants. Feeling listened to, however indirectly, strengthens ties and makes repeat visits likely.
  • Lighting is one of the most effective tools for enticing customers into a store. Varied lighting makes for a more interesting, perhaps even adventurous space, and skilful use of it lets you draw their attention where needed.
  • Ceiling height influences how we feel about and move in spaces. A high ceiling might suit a sports store better; lower it, and you’ll find the space cosier and more intimate.


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