Event Ceiling Catching the customer’s attention and drawing their gaze to the right place is a constant and never-ending struggle for retailers. Placing an event ceiling above promotional displays is a simple yet effective solution. Event ceilings simply act like...
Make your brand identity a part of everything you do Inspiring confidence and trust in your brand demands a consistent self-expression. Try to make your brand identity part of everything you do. Brands that pull it off are recognizable at a glance – strive towards...
Hansa With the ambition of turning the Hansa department store in downtown Malmö into the natural meeting place it once was, major renovations went underway in 2016. By October 2017, having completed the final stage, Hansa opened its doors anew. The redesign came in...
Contrast and shadow play Most retailers are careful to light their deals or promotions in ways that make them distinct. The “flat” approach to in-store lighting – as an afterthought; diffuse, direct, technically adequate, but never interesting – is fading. Retailers...
Simple tricks you can use to improve sales There are simple tricks you can use to improve sales – basic approaches that will have an impact on your bottom line. Assess your in-store lighting – is it meeting your current needs, or have circumstances changed since...
