Make your brand identity a part of everything you do Inspiring confidence and trust in your brand demands a consistent self-expression. Try to make your brand identity part of everything you do. Brands that pull it off are recognizable at a glance – strive towards...
Contrast and shadow play Most retailers are careful to light their deals or promotions in ways that make them distinct. The “flat” approach to in-store lighting – as an afterthought; diffuse, direct, technically adequate, but never interesting – is fading. Retailers...
Simple tricks you can use to improve sales There are simple tricks you can use to improve sales – basic approaches that will have an impact on your bottom line. Assess your in-store lighting – is it meeting your current needs, or have circumstances changed since...
5 tips for customer satisfaction Ensure your brand expression is consistent – everything should line up, wherever the customer encounters you, online or offline. Loyalty is a success factor. Even if you didn’t make the sale today, make sure the customer leaves the...
Build a retail success – we call it flexibility In recent years, the life cycle of store concepts has shortened dramatically – and customer expectations of evolution, improvement and change are at an all-time high. Rearranging merchandise or restyling a window...
