Do you ever stop to notice it – the music? Do you ever stop notice it, in the noisy din of a busy store? Sometimes you might, mostly you don’t – but it’s always there: the music. Tuning into the local radio station is a missed opportunity. Fact is, your choice...
Do the colours you use help – or hinder? Ever noticed how big an impact colour has on where your attention goes? Skilled retailers work very deliberately with colour and hue to accentuate displays and influence behaviour. Colour is, of course, also an important...
Highlight your offers! Have you noticed that an increasing number of retailers, even discount chains, are putting thought and effort into how they use light in their stores to more effectively highlight their offers? Blanketing stores with overbearing lighting, once...
Befriend the customer A good rule of thumb is that what’s good for the customer is, in the long term, good for the retailer. To get in the good graces of their customers, retailers need to show that they’ll do their utmost to offer the customer what they need and...
Retail is our passion! At Tego, we view retail as a series of encounters – those between consumers and products, and those between people. The things that affect or influence these is what interests us, and what’s driven our growth and development for nearly 30 years...
